Randy Olson, Melissa Farlow Photography

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Boats carry giant illuminated screens that show commercials as they motor up and down the river at the Bund, a waterfront protected historical district in Shanghai.

Screens are so bright they throw a massive amount of light pollution into all of the condo buildings and fancy hotels along the Bund. There were so many complaints from wealthy building owners that the LED screen had to be parked in one spot rather than going up and down the river.

Copyright
RANDY OLSON
Image Size
6000x4000 / 137.4MB
Keywords
advertising, apartment houses, architecture, architecture and art, asia, boats, bund, bund (shanghai), cityscapes, color image, commercial, commercial structures, consumerism, copy space, gender, high rises, housing, huang pu river, image composition, image setting, image type, intercontinental architecture and art, jiangsu province, marketing, medium group of people, men, modern architecture and art, modern style, night, number of people, obscured face, office buildings, outdoors, pearl tv tower, pearl tv tower (shanghai), people's republic of china, photographic equipment, photography, pudong new area, reflections, screens, screens (photographic), shanghai, sky, skylines, structures, women, zhongshan boulevard
Contained in galleries
China's Bling Dynasty_National Geographic Magazine 5/2008
Boats carry giant illuminated screens that show commercials as they motor up and down the river at the Bund, a waterfront protected historical district in Shanghai.<br />
<br />
Screens are so bright they throw a massive amount of light pollution into all of the condo buildings and fancy hotels along the Bund. There were so many complaints from wealthy building owners that the LED screen had to be parked in one spot rather than going up and down the river.