The first Wal-Mart in China is in Shenzhen, the city where Deng made his famous “to be rich is glorious” speech. Cosmetics are a major business in China and women in the China Middle Class see this as an important part of their lifestyle. Wal-Mart aims for the Comfort Class consumer earning between $5,000 and $20,000 a year.
Signs hanging overhead in this store proudly announce, “Made in China.” They sell all that a family needs or wants. The cosmetics area is much more plush than any Wal-Mart in the U.S.
When I was in China 17 years ago, the best store was a government “Friendship Store” that had a photo on the wall of a female employee with a sign underneath, “Worst Employee of the Month.” They motivated workers at that time by shaming them.
- RANDY OLSON
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age, asia, asian ethnicity, bicycles, child, children, chinese children, chinese culture, chinese ethnicity, chinese people, clothing, consumerism, color image, cosmetics, cycles and cycling, day, department stores, elementary age, ethnicity, gender, girls, human actions and reactions, indoors, make up, national children, makeup, mirrors, national peoples, people's republic of china, peoples, photography, reflections, sam's club, shenzhen (city of), shenzhen city, shopping, shops, shops and shopping, three people, toiletries, types of clothing, uniforms, uniforms (non military), women, young adult
- Contained in galleries
- China's Bling Dynasty_National Geographic Magazine 5/2008