Randy Olson, Melissa Farlow Photography

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Couples sign their best wishes on a giant mirrored diamond outside the shopping mall before going to the park where 70 couples will be married.

Mass weddings used to involve gold jewelry, but DeBeers initiated an advertising push to make diamonds synonymous with weddings.

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RANDY OLSON
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Contained in galleries
China's Bling Dynasty_National Geographic Magazine 5/2008
Couples sign their best wishes on a giant mirrored diamond outside the shopping mall before going to the park where 70 couples will be married.<br /> <br /> Mass weddings used to involve gold jewelry, but DeBeers initiated an advertising push to make diamonds synonymous with weddings.